VA Health & Benefits Mobile App (January 2023 to Present)

• Working with the U.S. Department of Veterans Affairs (VA) on the flagship mobile app.

• Design lead for the federal government’s first native mobile design system and mobile platform to enable the creation of multiple VA mobile apps. 

• Exceptional systems thinker with the ability to organize complex systems.

• Designed and built a complete system of accessible design tokens and components.

• Strategic partner for design and program leadership, as well as strong stakeholder management and cross-team collaboration skills.

• Partnered with the product manager to build a roadmap for the team.

• Advised the technical lead on design token and component implementation, while also completing some implementation myself.

• Design system ambassador to the flagship mobile app team. Facilitated adoption by creating documentation for the reference site, mentoring designers, creating training materials for designers and engineers, and developing team processes and standards.

• Design system work led to a collaboration with the US Web Design System (USWDS) team and laid the foundation for the US Mobile Design System (USMDS).

Office of Personnel Management (April 2021 - December 2022)

• Worked with the U.S. Office of Personnel Management (OPM) on usastaffing.gov.

• Led the creation of the product’s first design library of foundations and components.

• Established a design practice by training staff on human-centered design (HCD), providing guidance on roles and tools, and integrating HCD into their process.

• Work was featured at Rosenfeld Design Ops Summit 2023 in a session called “The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space”.

• Design lead for user experience design projects at a creative agency. Worked with nonprofits, non-governmental organizations (NGOs), and government agencies.

• Designed user-centered experiences from concept to completion. Responsible for discovery, defining problems, and validating solutions with users and stakeholders.

• Built and maintained several design libraries.

• Performed user research, facilitated workshops, and presented findings to key stakeholders.

• Created sitemaps, wireframes, and prototypes that met user and business needs through an iterative and collaborative process.

• Documented functionality for visual design and agile development handoffs.

• Collaborated with project managers, strategists, designers, developers, and clients throughout projects.

• Design lead for a nonprofit focused on population, health, and environmental issues. Worked with USAID, the Gates Foundation, and similar organizations.

• Managed a team of in-house and freelance designers and developers. Developed project requirements and provided creative direction.

• Created user-centered websites and data visualizations to communicate complex research and policy recommendations.

• Responsible for the creation of data visualizations, infographics, data sheets, and social media graphics.

• Developed a consistent look and feel across all marketing materials for college, fitness, and political apps.

• Responsible for conceptualization and design of digital advertising campaigns, presentations, and infographics to promote app downloads across all products.

• Assisted commercial real estate brokers with all design needs ranging from digital marketing materials such as websites, email marketing campaigns, presentations, and banner ads to print materials such as flyers, direct mail campaigns, and tour books.

• Designed websites, email marketing campaigns, newsletters, direct mail campaigns, and magazine advertisements.

• Developed strategic company-wide branding campaigns from concept to completion.

• Contributed to the launch of a proprietary luxury real estate magazine featuring editorial content, high-end listings, and Chinese translations.

• Managed company-wide luxury marketing program designed to advertise residential real estate listings through local, national, and international publications.

• Maintained relationships with sales representatives such as The New York Times and The Wall Street Journal. Designed all cooperative advertising within the luxury marketing program.